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SERVICE · 03

Editorial AI

A source comes in. The system works out what matters, rewrites it in your voice and prepares the formats you need.

Articles, market data, internal documents: the system extracts the facts, applies your editorial rules and produces long-form pieces, posts, newsletters and internal summaries. You decide what goes out on its own and what a person approves first.

ONE SOURCE, FOUR FORMATS

Illustrative example: the news item is invented for the demonstration. Watch the same three facts stay recognisable in every format.

editorial · macro desk

Illustrative example

SOURCE · 14:32

Italian BTP yields up 47 basis points after ECB decision

news wire (example) · indexed 14:32 · category: macro

EXTRACTED FACTS

  • BTP +47 bp
  • ECB holds rates, market expected a cut
  • BTP–Bund spread above 180 bp

VOICE PROFILE

  • no hype
  • numbers always with units
  • fact first, reading second
  • register set per channel

  • LONG-FORM · ANALYTICAL

    The 47 basis point move on Italian BTPs follows the ECB's decision to leave rates unchanged, against expectations of a first cut. The market is shifting duration towards German Bunds, and with the spread above 180 points the pressure could continue in the next sessions.

    3 min read

    IN REVIEW · EDITOR

  • SOCIAL · X

    The BTP–Bund spread is back above 180 bp. The ECB didn't cut, the market was counting on it. BTP yields +47 bp on the day.

    122/280 characters

    APPROVED · OUT 14:40

  • NEWSLETTER · DAILY BRIEF

    Good morning. The day opens with BTP yields up 47 basis points after the ECB chose not to touch rates: a realignment people expected, but stronger than forecast.

    ~20s read

    SCHEDULED · TOMORROW 07:00

  • INTERNAL · SLACK

    > BTP +47 bp > ECB holds rates (cut expected) > BTP/Bund spread > 180 bp > duration shifting to Bunds

    #trading-floor

    PUBLISHED · INTERNAL, AUTOMATIC

Who decides what goes out

  • Internal channelspublish automatically
  • Public channelsa person approves first

You set the rule channel by channel.

  1. Source
  2. Facts
  3. Voice
  4. Formats
  5. Review

HOW IT WORKS

  1. 01

    Sources

    We connect the sources you already use: RSS feeds, APIs, internal documents, market data.

  2. 02

    Extraction

    The system picks out the facts, numbers and context that matter, and keeps them tied to the source.

  3. 03

    Voice

    Together we write a voice profile for each channel, built from examples and rules taken from your best writing, and revised with you.

  4. 04

    Formats & review

    Long-form, posts, newsletters, summaries. Each format goes through the publishing rule you chose.

WHAT YOU GET

A running content engine
A system that reads your sources continuously and prepares the content.
Calibrated voice profiles
One per channel, built from your writing and revised with you.
Templates per format
Long-form, short, newsletter, summary: each with its own structure.
A publishing flow
Automatic where you want it, with approval where it matters.

WHO IT'S FOR

You publish regularly (newsletters, social, internal briefs, analysis) and you have a recognisable voice you don't want to lose as volume grows.

WHO IT'S NOT FOR

You need one article or a short series: that's a one-off job, not a system. You don't have a defined brand voice yet: it's worth working on that first. If content is only one piece of a larger process, look at → Operational product builds.

  • Indicative setup: 4–6 weeks
  • Monthly fee for running and maintenance
  • Any service levels are defined in the contract when they are part of the project

Timelines and terms are indicative. We put them in writing after the first conversation, based on scope.

NEXT STEP

Bring us one source and one channel →

Tell us what you publish, where, and who approves it today. We'll show you what the system would look like for you.